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Banking Fundamentals

Consumer Credit Products
Provides students with the knowledge and skills necessary to discuss and sell consumer loan products to clients. After defining credit terminology and product features and benefits, the course reviews the two primary consumer loan categories - secured and unsecured - and the various loan products associated with each category. The course also covers the importance of bank regulations for consumer credit products in the lending process. Students learn how to use their product knowledge by matching consumer credit products and services to their client's needs.

Fundamentals of Consumer Lending
Covers the basics of consumer credit including terminology, categories of credit, credit worthiness. Students will learn the application process and the actions required to ensure bank compliance with regulations. By the end of the course, students should have a higher comfort level with consumer credit and feel an increase in credibility when interacting with clients who apply for consumer credit.

Fundamentals of Mortgage Lending
Provides students with the knowledge and skills necessary to discuss or sell real estate credit products with clients. The course covers the importance of mortgage lending to financial institutions and the affect of the secondary market on the lending process. It also gives an overview of real estate basics; why a client might want a real estate loan, mortgage terminology, the calculation of loan to value ratios. The loan process is discussed from the client perspective and the functions of the various financial services personnel involved. Regulations that affect the mortgage lending process are introduced at relevant points in the course.

Introduction to Financial Planning Products
Designed to teach students about financial planning products and how they can fit into a specific client's financial planning strategy. After a thorough overview of planning products, students will learn three key elements in assessing their advantages and disadvantages: liquidity, risk, and return. Students will also learn to identify licensing requirements relevant to selling certain financial planning products.

Personal Tax Return Analysis
Covers the basics of analyzing tax returns. Includes analysis of income sources, including wages, taxable and non-taxable interest and dividends, capital gains and losses, and rental income, identifying income trends and non-recurring income, and using tax returns to identify sales opportunities.

Referring Insurance and Annuities Customers
Introduces participants to the features and benefits of various insurance and annuity products. It includes life, health, property and casualty, disability, and liability insurance, as well as annuities; identifying client need for each type of product; the responsibilities of unlicensed employees and referral to a licensed representative.

Referring Mutual Funds and Securities Customers
Teaches participants a professional and effective process for referring clients to a licensed securities specialist. Includes an overview of securities products, identifying a client's financial needs and matching those needs to a product, making an effective referral to a licensed securities specialist, and how to gather the information needed by the licensed specialist.

Referring Trust Customers
Teaches participants how to identify and refer potential trust clients. Includes terminology, the basic elements of a trust, common trust products, identifying customer needs and matching them with trust products, and making an effective referral to a trust professional.

Revitalizing Customer Service
Presents the ten basic customer service skills that clients expect from any business interaction. Covers key methods for communicating with clients, effective listening, understanding and helping angry customers, and dealing with stress arising from customer interaction.

Understanding Bank Products
Understanding Bank Products is designed to give students an overview of the products and services offered by banks to meet the needs of consumers and small businesses. Gaining knowledge in the range of products offered by a bank will enable students to recognize when a client has a need and then suggest the appropriate product to meet that need. The bank product information contained in this course is presented in broad strokes and describes the products from the perspective of clients and their needs. Students also have the opportunity to learn beyond the scope of the course with activities they perform on their own.

Understanding Financial Planning
Introduces participants to the importance of financial planning. Participants will gain general knowledge of various financial products, and learn to assess a client's financial needs by evaluating their current financial situation using net worth, rate of savings, and cash flow. Participants will also examine how personal factors such as risk tolerance, goals, and time frame, affect a client's investment decisions.

What's the safest place I can put my savings to?
The safest place for your own money sure isn't under your mattress....
Nor is it in your personal savings account. Money in your mattress is at risk for fire and theft, while money in a low interest-bearing savings account is at risk of losing value from inflation. Your money should "work" with your bank.

A bank is a business company that is based almost entirely on financial transactions. In addition to acting as a lender for loans and mortgages, banking companies act as a borrower in a special type of loan called an account.

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